“Where exactly are you?” is the most common question a new customer, delivery rider or wedding guest asks. A location QR code answers it: scan, and Google Maps opens with directions to your door. It takes two minutes to make, but a wrong link sends people to the wrong lane, so it's worth doing carefully.
Step 1: Get the right Google Maps link
The best link points to your business listing, not just a pin on the map:
- Open Google Maps and search for your business name.
- Open your listing (the one with your name, photos and reviews).
- Tap Share and copy the link. It looks like
https://maps.app.goo.gl/….
If you don't have a Google Business Profile yet, drop a pin on your exact entrance, tap the pin, then Share. A pin is better than typing an address, because addresses in many Indian neighbourhoods match several buildings.
Step 2: Test the link before you make the code
- Open it in a private browser window and on another phone to check it opens the right place.
- Check the entrance: for malls and large complexes, put the pin at the gate customers should use.
Step 3: Create the QR code
You have two options:
- Directions only. Paste the link into the free Google Maps QR code generator. Good for invitations and event signs.
- Directions plus everything else. For a shop, customers who scan usually also want to call, WhatsApp, check if you're open or pay. A business profile QR code puts Directions next to Call, WhatsApp, UPI Pay and your opening hours.
Either way, make it a dynamic QR code if it will be printed. If you move shop, the same printed code can point to the new address.
Step 4: Print it where people need it
- Visiting cards and letterheads: customers find you again weeks later.
- Flyers, newspaper inserts and hoardings: scanning beats typing an address.
- Invitations: weddings, launches and events at venues guests haven't been to.
- Delivery packaging and bills: for repeat orders and returns.
Print it at least 2 cm wide on cards and much larger on hoardings, and test the printed piece on two phones. See how to test a QR code before printing.
Common mistakes
- Copying the link from the browser address bar on desktop. It can include your search and open a list instead of your shop.
- Pointing to a pin from years ago after the entrance moved.
- A tiny unlabeled code. Add “Scan for directions” next to it.