Print Media Playbook
QR Codes for Flyers, Brochures & Menus
Bridge physical mailers and handouts directly into high-converting mobile funnels.
Overview & Purpose
Handheld flyers and door hangers offer close 30–40 cm viewing distances, allowing compact module grids with branded frames and CTAs.
Key Advantages
- Never reprint misprinted URLs: change destination link anytime from your dashboard
- UTM tracking ready: measure which neighborhood distribution flyer performed best
- Call to action badge: clear "SCAN FOR 20% OFF" frames increase scan rates by 40%
Commercial Print Shop Specifications
- 1Keep flyer QR codes at least 25 mm wide to accommodate entry-level phone cameras
- 2Ensure at least 3 mm safe margin from flyer cut edges to prevent cutter trimming
- 3Use CMYK-safe dark foregrounds (#0F172A or deeper) to prevent color shifts on press
Recommended Print Calibration
Recommended Physical SizeA5/Letter flyers: 25–30 mm | Postcards: 22 mm
Recommended Export Format300+ DPI vector SVG or 1024px PNG with 3mm commercial print bleed
Quiet Zone ComplianceMinimum 4 modules margin (ISO/IEC 18004)