Marketing & Events Playbook
QR Codes for Trade Show Booths & Expos
Capture conference leads effortlessly from rollup banners and booth backdrops.
Overview & Purpose
Exhibiting at high-traffic expos requires instant optical lock-on from attendee walking speeds without requiring conference Wi-Fi app downloads.
Key Advantages
- Instant slide deck download: replace bulky printed brochures with an editable PDF link
- Live meeting booking: route scans straight to your sales team’s Calendly or demo form
- Real-time scan counter: measure booth engagement and ROI across all expo days
Commercial Print Shop Specifications
- 1Print QR codes at waist or chest height (1.0 m – 1.4 m) on pull-up banners
- 2Never place QR codes at the bottom base of floor banners where shoes obstruct views
- 3Use high contrast dark navy or black on pure white backgrounds for expo lighting
Recommended Print Calibration
Recommended Physical SizeRollup banner: 60–100 mm | Lanyard badge: 20 mm
Recommended Export FormatVector SVG for large-format dye-sublimation fabric banners
Quiet Zone ComplianceMinimum 4 modules margin (ISO/IEC 18004)